Warattil Institute: 45% Lower Cost Per Lead in the USA
The Challenge
Warattil Institute USA needed to generate more qualified leads while improving the efficiency of its paid advertising campaigns. The challenge was to reduce wasted spend, reach people genuinely interested in its programmes, and lower the overall cost per lead through a more focused performance marketing strategy.
Our Approach
We developed a tailored performance marketing strategy aligned with the institute’s target audience, programme offerings, and lead-generation goals. By refining the campaign structure, targeting, messaging, and budget allocation, we helped Warattil Institute attract more relevant prospects and reduce its cost per lead by 45%.
- Analysed historical campaign performance to identify inefficient spending and lead-quality issues
- Developed tailored audience segments based on location, interests, intent, and programme relevance
- Restructured campaigns to improve budget allocation and platform learning
- Created and tested multiple advertising messages, creative concepts, and calls to action
- Optimised lead-generation forms and conversion journeys to reduce unnecessary friction
- Continuously monitored campaign performance and shifted budgets towards the strongest-performing audiences
- Improved lead quality while reducing the overall cost per lead by 45%
The Results
Through a more efficient campaign structure, targeting and budget allocation, LemSee Agency helped Warattil Institute generate stronger lead quality while reducing cost per lead by 45% compared to the pre-engagement baseline — improving both admissions efficiency and marketing ROI.
Cost per lead is measured as total media spend divided by qualified leads (as defined jointly with Warattil Institute's admissions criteria), compared against a pre-engagement baseline period. Figures reflect platform-reported spend and CRM-confirmed lead qualification status.
Frequently Asked Questions
As total media spend divided by qualified leads, using qualification criteria agreed with Warattil Institute's admissions team — not raw form submissions — compared against a pre-engagement baseline period.
Yes — while based in Dubai, LemSee Agency supports clients internationally, including this USA-based education client, adapting strategy, creative and targeting to each market's buyer behaviour.
Shifting campaign optimisation toward deeper, qualification-based conversion events rather than top-of-funnel form fills, combined with tighter audience targeting and continuous landing-page testing.
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