Grafton Hair Salon: Consistent New Client Growth via Meta Ads

Grafton Hair Salon wanted to consistently attract new customers through Meta advertising while working with a limited monthly budget. The challenge was to generate a reliable flow of relevant enquiries, turn them into booked appointments, and support the salon’s long-term growth without overspending.

We developed and continuously refined a tailored Meta Ads strategy focused on reaching potential customers within the salon’s target locations. Through compelling offers, relevant creative and precise audience targeting, we helped Grafton Hair Salon generate a strong and consistent response from new clients.

• Managed long-term Meta advertising campaigns across Facebook and Instagram
• Built locally focused audiences to reach potential customers near the salon
• Developed tailored campaign strategies around the salon’s services, offers, and customer preferences
• Tested different creatives, messaging, and calls to action to improve response rates
• Optimised campaigns regularly to maximise results from a limited advertising budget
• Used retargeting to reconnect with interested prospects and encourage appointment bookings
• Helped the salon attract approximately 50 new customers each month, many of whom became returning clients

The response has been overwhelming for Grafton Hair Salon — the salon now attracts approximately 50 new customers every month, with many becoming returning clients, helping the brand grow and sustain client acquisition well beyond a typical short-term campaign lifespan.